
|
|
|
|
|
|
| §@ªÌ |
¡G |
³\¥cÆA
|
| ISBN |
¡G |
7119047430
|
| ¶¼Æ |
¡G |
401
|
| ¶}¥» |
¡G |
¤j16¶}
|
| «Ê±§Î¦¡ |
¡G |
²¸Ë¥»
|
| ¥Xª©ªÀ |
¡G |
¥~¤å¥Xª©ªÀ
|
| ¥Xª©¤é´Á |
¡G |
2007-3-1
|
| NT$ |
¡G |
195
|
|
|
|
|
°t°e»¡©ú¡G °ê»Ú§Ö»¼ ¡A ®ü¹B¶l»¼ ¡C
¥I´Ú»¡©ú¡G 1. VISA¡BMASTER½u¤W¨ê¥d 2. «H¥Î¥d¶Ç¯u¨ê¥d¥I´Ú 3.
¶l¬F¹º¼· 4. »È¦æ¶×´Ú 5. PAYPAL
|
|
|
|
|
 |
| |
¥»®Ñ¬OÃö©ó¤¶²Ð¡§°Ó°È^»y±¡´º¤f»y100¥DÃD¡¨ªº±Ð¾Ç¥Î®Ñ¡A¥Dn¥]¬A¤F¡G¤é±`¨Æ°È¡B³Æ§Ñ¿ý¡B¶°Åé°Q½×¡B°ÑÆ[¤u¼t¡B±jµwªº¹ï¤â©M·Å©Mªº¹ï¤â¡BºÞ²z¤Hû¡B·~°È³¯z¡B¤éµ{¦w±Æ¡B¹q¤l¶l¥ó¡B°]°È¸ÜÃD¡B¦æ¾P¸ÜÃD¡B¦L¨ê©M´CÅéµ¥¤è±ªº¤º®e¡C
|
|
|
|
|
|
 |
| |
DaytoDay Office¤é±`¨Æ°È
1 Faxes¶Ç¯u
2 Telephone Calls¹q¸Ü
3 Making Telephone Appointments¹q¸Ü¹w¬ù
4 Memos³Æ§Ñ¿ý
5 Business Correspondence°Ó·~«H¨ç
6 Placing an Order¤Uq³æ
Office Talk¿ì¤½«Ç½Í¸Ü
7 CoWorkers¦P¨Æ
8 Bosses¦ÑÁó
9 Brainstorming¶°Åé°Q½×
10 Commuting¼¤½¥æ¨®¤W¤U¯Z
11 The Working Lunch¤u§@¤ÈÀ\
Business Trip°Ó°È®È¦æ
12 International Business Travel°ê»Ú°Ó°È®È¦æ
13 Dressing for Business°Ó°ÈµÛ¸Ë
14 Hotel Situations®ÈÀ]±¡´º
15 Negotiating the Subway¼¦aÅK
Client Reception±µ«Ý«È¤á
16 Receiving Clients±µ«Ý«È¤á
17 Entertaining Clients©Û«Ý«È¤á
18 Accommodating Foreign Clients±µ«Ý°ê¥~«È¤á
19 Factory Tours°ÑÆ[¤u¼t
Business Communi zations°Ó°È¥æ¬y
20 Personal IntroductionsÓ¤H¤¶²Ð
21 Small Talks²á¤Ñ
22 Defivefing Bad News¶Ç¹FÃa®ø®§
23 Polite Questions§»ª´£°Ý
24 Farewells¹D§O
Negotiation½Í§P
25 Clarifying the Stakes»¡©ú§Q®`Ãö«Y
26 Making Concessions°µ¥XÅý¨B
27 Discussing the Bottom Line°Q½×©³½u
28 Accepting and Confirming±µ¨ü©M½T»{
29 Hard Bargainers VSSoft Bargainers±jµwªº¹ï¤â©M·Å©Mªº¹ï¤â
Company Organization¤½¥qµ²ºc
30 CEO°õ¦æÁ`µô
31 StockholdersªÑªF
32 Board ofDirectors¸³¨Æ·|
33 Manageri StaffºÞ²z¤Hû
34 Laborial Staff´¶³qû¤u
Meetings and Interviews·|ij©M±½Í
35 Executing Meetings¶}·|
36 Performance Reviews·~ÁZµû¦ô
37 Agendas·|ijijµ{
38 Making Requests´£¥Xn¨D
Presentations·~°È³¯z
39 Preparation and Developing Your Topic·Ç³Æ©M®i¸ÜÃD
40 Introductions and Beginnings¤¶²Ð©M¶}ÀY
41 Making Transitions in the Boay of the Presenta³¯z¤¤ªº¹L´ç
42 Conclusionsµ²½×
43 O&A (Question and Answer Period)´£°Ý¶¥¬q
Data¼Æ¾Ú³B²z
44 TrendsÁͶÕ
45 Systems¨î«×
46 Schedufing¤éµ{¦w±Æ
47 SWOT An¤ssisºA¶Õ¤ÀªR
48 Statistical Reports¼Æ¾Ú²Îp³ø§i
Technology§Þ³N
49 Emad¹q¤l¶l¥ó
50 Computer Technology¹q¸£§Þ³N
51 Running an Intemet Businessºô¤W°µ¥Í·N
52 Electronic Gadgets¼Æ¦ì²£«~
53 Webbased Marketingºô¤W¦æ¾P
Financial Topics°]°È¸ÜÃD
54 Costing¦¨¥»
55 Budgets¹wºâ
56 Auditing¼fp
57 The Economy¸gÀÙ
58 Fundraising¶°¸ê
Legal Topicsªk«ß¸ÜÃD
59 Confidentiality¾÷±K
60 Lawyers«ß®v
61 Contracts¦X¦P
62 Copyrightª©Åv
63 Patents±M§Q
64 Environmental RegulationsÀô¹Ò±ø¨Ò
Marketing Topics¦æ¾P¸ÜÃD
65 Marketing Surveys¥«³õ½Õ¬d
66 Target Audience¥Ø¼Ð®ø¶OªÌ
67 Print and Media Advertising¦L¨ê©M´CÅé¼s§i
68 Promotional Events«P¾P¬¡°Ê
69 Developing the Market¥«³õ¶}µo
Sales Topics¾P°â¸ÜÃD
70 Selling Points½æÂI
71 Trade Shows¶T©ö®iÄý
72 Sales ReviewsÀˬd¾P°âÃB
73 Product Demonstrations²£«~ºt¥Ü
74 FoUowing up on Leads½u¯Á°lÂÜ
75 Customer ServiceÅU«ÈªA°È
International Topics°ê»Ú¸ÜÃD
76 Sourcing±o¨ì¨Ñ³f
77 Export¡þImport¥X¤f¡þ¶i¤f
78 Exchange Rates¶×²v
79 International Greeting Methods°ê»Ú°ÝԤ覡
Big Business¸ó°ê¤½¥q
80 Mergers¦X¨Ö
81 CompetitionÄvª§
82 Climbing the Corpira te Ladder¶i¤JºÞ²z¼h
83 Branch Offices¤À¤ä¾÷ºc
84 Consulting¿Ô¸ß
Employment Practices¶±¥ÎºD¨Ò
85 Fair Pay¤½¥Á~¹S
86 Recruiting Pe~onnel¤Hû©Û¸u
87 Retirement°h¥ð
88 Partnership¦X§@Ãö«Y
89 R&um6s²¾ú
90 Job Interviews¨D¾±¸Õ
Social and Equality IssuesªÀ·|©M¥µ¥¸ÜÃD
91 Women in the Workforce¾·~¤k©Ê
92 Discriminationª[µø
93 WeffareºÖ§Q
94 Labor Unions¤u·|
95 Strikes and Demonstrations½}¤u©M¥Ü«Â¹C¦æ
Continuing EducationÄ~Äò±Ð¨|
96 Management TrainingºÞ²z¤Hû°ö°V
97 Seminars¡þWorkshops¬ã¨s·|¡þ¬ã°Q·|
98 Company Retreats¤½¥q°ö°V
99 Teambuilding¹Î¶¤«Ø³]
100 MBA¤u°ÓºÞ²zºÓ¤h
|
|
|
|
|
 |
|
|