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| 作者 |
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艾菲德.羅伯茨
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| ISBN |
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7309050126
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| 頁數 |
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270
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| 開本 |
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32開
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| 封面形式 |
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簡裝本
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| 出版社 |
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復旦大學出版社
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| 出版日期 |
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2006-7-1
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| NT$ |
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171
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配送說明: 國際快遞 , 海運郵遞 。
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郵政劃撥 4. 銀行匯款 5. PAYPAL
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本書作者長期從事MBA教學,並在政府和媒體機構擁有多年豐富經驗,針對跨文化背景和中國特殊的商務環境,對在求職溝通、客戶溝通、同事溝通、上下級溝通、危機溝通、媒體溝通等情形下如何進行有效商務溝通作了詳細的剖析。提出商務溝通的基本原則、技巧和建議。穿插的大量案例和練習以及附錄中對文化差異的闡釋.有助於讀者快速掌握實務環境中的行動要領,提升處理溝通問題的能力。
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Introduction 導言 Chapter One How to Apply for the Ideal Job 如何申請理想的工作 Chapter Two The Resume and the Interview 簡歷與面試 Chapter Three Spoken Business Communication 口頭商務溝通 Chapter Four Communicating with Colleagues and Customers 同事溝通及客戶溝通 Chapter Five Written Communications 書面溝通 Chapter Six Business Meetings 商務會議 Chapter Seven Cross-cultural Business Communications 跨文化商務溝通 Chapter Eight Crisis Communications 危機溝通 Chapter Nine Media Communications 媒體溝通 Chapter Ten Business Communications Every Day 商務溝通日日練 Appendices 附錄 Appendix One Cocktail Party (雞尾酒會) Appendix Two The Card Game (名片遊戲) Appendix Three Mr, Mrs, Ms, Dr or John (稱謂問題) Appendix Four Getting to Know You (第一次會面) Appendix Five Dealing with Dinner (宴會禮儀) Appendix Six Sneaky Phrases (常見隱語) Appendix Seven Karaoke (卡拉OK現象) Appendix Eight It s All a Matter of Face (面子問題) Appendix Nine Be a Chinese Culture Vulture (汲取中國文化) Exercise 1 Pharox Exercise 2 Lawson Hotel Exercise 3 Modern Industrial Exercise 4 Industrial Lubricants Exercise 5 The Right Answers Exercise 6 Talking about Yourself Exercise 7 Interview Techniques Exercise 8 Difficult Issues Exercise 9 Three More Analysts Exercise 10 Your Future Exercise 11 Challenges Exercise 12 Foreign Visitors Exercise 13 Directors Questions Exercise 14 Sales Managers Exercise 15 German Analysts Exercise 16 Positive Points Exercise 17 Telephone Complaint Exercise 18 Kitchen Flag Exercise 19 Ginger Jewellery Exercise 20 Diamond Office Equipment Exercise 21 Mountainside Plastics Exercise 22 Dragons Basketball Exercise 23 Ransing Corporation Exercise 24 Harland Hotel Meeting Exercise 25 Charles Computing Exercise 26 Programme Problems Exercise 27 Conversation Topics Exercise 28 Action Points Exercise 29 Staff Matters Exercise 30 Communicating Internationally Exercise 31 Banking on Success Exercise 32 A Touch of Class Exercise 33 Questions, Questions, Questions Exercise 34 Making Looking Bad Look Good Exercise 35 Winged Services Exercise 36 Harmony and Peace Exercise 37 Good Fortune Airways Exercise 38 Nan Hai Cars Exercise 39 Lunar New Year Parks Exercise 40 The Royal Treatment Exercise 41 Job Opportunity Exercise 42 Getting the Picture Exercise 43 Read the Newspaper Exercise 44 Agenda Items
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艾菲德·羅伯茨(EIfed Roberts),香港大學經濟及工商管理學院榮譽副教授,長期從事MBA教學,主講課程有“商務溝通”和“商業道德”。現同時為復旦大學—香港大學IMBA及多倫多大學EMBA學生上課。擁有30餘年在多國的授課經驗,對各國文化差異以及由文化差異造成的不同商務環境有著獨特的見解。
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